Mail that Moves Voters: Crafting Effective Direct Mail Campaigns

Direct mail remains one of the most trusted and targeted tools in a campaign’s arsenal. In this session, we’ll explore how to craft mail that grabs attention, resonates with voters, and drives action. From design to targeting, learn how to make your mail move the electorate. Free and open to the public. RSVP TO ATTEND HERE Speaker: Liz Chadderdon (D) Liz Chadderdon is the former President and Creative Director at Chadderdon, Lestingi, Creative Strategies, where she brings more than two decades of experience in paid media and direct mail. A nationally recognized strategist, she has designed award-winning direct mail and media campaigns for Democratic candidates, progressive organizations, and issue advocacy groups across the country. Throughout her career, Liz has built a reputation for creating innovative, targeted communications that not only capture attention but also move voters to action. Her work has earned her numerous honors, including multiple Pollie Awards from the American Association of Political Consultants and Reed Awards from Campaigns & Elections magazine. She also serves on the Board of the American Association of Political Consultants, where she contributes to advancing professional standards in the industry. A Texas native with a passion for creative storytelling, Liz has helped candidates at every level of the ballot—from local races to national campaigns—translate their vision into persuasive and effective messaging. With her unique blend of creativity, strategy, and hands-on experience, she continues to be one of the leading voices in the field of political direct mail and paid media.